For tech leaders & engineering managers

Win the fights every tech leader keeps losing.

AI ROI you can't answer. Tech debt that never gets funded. Productivity measured as output. Tool sprawl you check at 3am. I'm Danielle — I break down the exact frameworks, and the sentences, that move these conversations. First up: paying down tech debt. Start with the free cheat sheet.

Start here — it's free

The Tech Debt Cheat Sheet

How to actually pay down tech debt — without begging for a refactoring sprint. One page: the mindset, the 15–20% rule, the self-enforcing system that works even without a tech lead, and the one number that keeps a team honest. I'll email it to you right now.

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The Tech Debt Framework Playbook

When the cheat sheet isn't enough — the whole system, ready to use.

  • The 15–20% rule — and why the full-rewrite temptation always fails
  • The self-enforcing system — the Artifact, the Ritual, and the Rotating Owner that hold a team accountable with no tech lead
  • The GitHub label system — debt:incidental vs. debt:escalated
  • The fix-vs-log decision, the planning checkbox, and the Definition-of-Done tweak that makes cleanup the default
  • The one number to watch — and the escape-valve rule for when a P0 eats the budget
Get the Playbook — $17
The Tech Debt

Framework Playbook

$17 · one-time
What's here

Your path, from free to full system

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Free cheat sheet

The tech-debt system on one page. The fastest way to see if this clicks for you.

Available

The Playbook — $17

The complete tech-debt system: fund the cleanup without a refactoring sprint, and make it self-enforcing so it sticks even without a tech lead.

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The next three fights

AI ROI, productivity without destroying it, and cutting tool sprawl are on the way. Join the list and you'll hear first.